For More Information, Contact

Joshua Getzler—718-698-9265 x 11

Staten Island Yankees Announce Relaunch of SIYANKS.COM, Network Deal

Partnership with Manhattan-based SpiderFuel, for Networking, E-Business, Hosting

Staten Island, February 12, 2001—The Staten Island Yankees’ website—siyanks.com—has a new look, and it’s part of a multi-faceted deal between the Staten Island-based minor league affiliate of the New York Yankees and Manhattan’s Spider Fuel, Inc.

SpiderFuel is a leading provider of web-based software and implementation services, that helps its clients use technologies like the Internet to build closer
customer relationships, increase revenues and reduce operating
expenses. They do this by providing organizations with the power and
capabilities of a Fortune 500 website for a fraction of the cost.

The partnership between the Staten Island Yankees and SpiderFuel is for three years, and encompasses website hosting and design for the Baby Bombers’ site; a networking solution for the team in its new offices at the Richmond County Bank Ballpark at St. George; and e-business coordination that will allow the team to sell merchandise and tickets on line. 

In addition to traditional news and statistical information, the website will allow fans to purchase merchandise directly over a secure server. In May, when the team moves to its offices in the new ballpark, fans will be able to purchase tickets through the site as well. There will be a chat room, a forum, and even an area devoted to the Baby Bombers’ mascot, Scooter the Holy Cow. 

For their part, SpiderFuel will receive significant signage and other advertising opportunities at the RCBK Ballpark at St. George. Elements of the deal include the following:

• One half-inning of exclusive video-board signage during each of the S. I. Yanks' 38 games on the team's four 9 x 16-foot outfield video board.
• One section of the Ballpark's 17 sections will be named for SpiderFuel, and every ticket for any event sold in the section will have SpiderFuel's name on it.
• Radio, television, and PA spots at every game.
• A full-page ad in the 2001 program.
• Four season tickets to the Staten Island Yankees.
• Significant on-line presence.

The value of the three-year deal is $180,000.

“We are excited to establish this partnership with SpiderFuel,” said Staten Island Yankees Chief Operating Officer Joshua Getzler. “They have been highly professional, creative in their web solutions, and should allow us to serve our fans in an efficient and customer-friendly fashion. We were pleased that they saw the value in partnering with us, and we look forward to a mutually beneficial long-term relationship.”

“The opportunity to become part of the Staten Island Yankees team, and to be involved with the new Ballpark at St. George, is one we were happy to take,” said SpiderFuel Director of Sales Richard Doht. “We are able to accomplish our goal of providing the organization with the power and capability of a Fortune 500 website, and helping the Yankees use the Internet to build closer relationships with their customers. It will give us a great deal of exposure, and we are happy to be associated with the Yankees brand.”

The Staten Island Yankees are the Single-A affiliate of the 26-time World Champion New York Yankees. Their offices at 2025 Richmond Ave. are open weekdays 9:00 AM to 6:00 PM, and Saturdays from 10:00 AM to 3:00 PM.